Our diversification strategy
Diversification of fishing methods
We believe that each fishing method has its advantages and areas of improvement. For this reason, to ensure a holistic approach to tuna supply, we source from different fishing methods: Purse Seiners using FADs.
• Purse Seiners FAD Free/Free Schools
• Pole & Line
• Small Scale Artisanal Fishing (Small Purse Seiner, Pole & Line and Handline)
Purse seiner fishing takes place on a single vessel, guaranteeing improved traceability and hygiene, preventing sanitation risks for the catch, and assuring better working conditions for the fishermen. Furthermore, compared to other fishing methods, it also guarantees a lower incidence of fuel consumption per ton of fish caught.
Purse seine vessels fish by either using FADs (Fishing Aggregating Devices) or fishing FAD free (spotting free-swimming schools). On the one hand, the use of FADs encourages the aggregation of tuna underneath them, thus increasing catch efficiency and a lower fuel consumption. On the other hand, it leads to a higher rate of bycatch of other species. It is worth mentioning that the incidence of bycatch is lower compared to other fishing methods. On average, it represents 5% of the total catch, approximately 80% of which is not at risk of extinction (Source: ISSF).
The alternative method of fishing on free-swimming schools drastically reduces the risk of bycatch. However, it leads to higher fuel consumption as skippers must spend more time at sea looking for tuna schools.
FAD recovery projects
With the goal of recovering lost FADs, we joined the Satlink ReCon project, a unique circular economy worldwide collaboration between fishing companies and local partners, coordinated by technology provider Satlink, paving the way for the future of tuna fishing sustainability. Since its launch in December 2022, over 70 vessels and 16 tuna companies have become part of Project ReCon.
The project is a collaborative effort to find a new purpose for recovered echosounder buoys that fishing vessels no longer use. GPS-linked echosounder buoys are important tools for tuna fishing fleets but can also benefit smaller local community projects, by providing them affordable access to this high-tech equipment.
We diversify tuna species & fishing areas
Tuna is a migratory species mainly fished in equatorial waters between the Tropics of Cancer and Capricorn. According to the most recent stock assessment issued by ISSF, 87% of the tuna caught comprises two species: Yellowfin (Thunnus albacares) and Skipjack (Katsuwonus pelamis). Globally, 86% of the total catch comes from healthy stocks in terms of abundance.
To protect the balance of the marine ecosystem, we decided to gradually diversify the tuna species fished over time. This was achieved by reducing our catches of Yellowfin tuna from 100% to 37% thanks to the introduction of Skipjack, which now accounts for most of our sourcing.
Our procurement policy is based on ISSF indications and all the fleets supplying us respect the ‘closed to fishing’ periods’ indicated by the RFMOs, to guarantee that tuna stocks have adequate time to reproduce and repopulate. Most of our tuna comes from the Pacific Ocean where stocks are in healthy condition.
In line with this strategy, we are committed to decreasing the sourcing from tuna stocks experiencing overfishing, such as the Yellowfin Tuna from the Indian Ocean. That’s why in 2023, following the most recent scientific advice, we self-imposed a gradual and significant reduction in the use of yellowfin tuna caught in the Indian Ocean, of at least 30% by 2025 compared to our supply in 2020. We have been working in this direction, and in 2023 sourcing from this area was reduced by 67 % vs 2020 levels.